Susan Land, art director
Nick Morrissey, writer
Dan Lucey/
Marty Senn, creative directors
Rich Silverstein, executive creative director
Naomi Goodman/
Erik Herron, editors
Chris Carmichael/
Chad Ford/
Jessica Gibson, animators
Hall & Oates, music
Carley Ridgeway/
Christina Wells, associate producers
Collin Whitehead, interactive producer
Tim Pries, executive producer
eLevel, editorial company/production company
Goodby Silverstein & Partners/
Google Creative Lab, ad agencies
Google, client
Google Docs has changed the way people work by enabling them to collaborate on documents in real time. We demonstrated this by reimagining Hall and Oates writing "Maneater" using Google Docs. In the spot, you hear Hall and Oates singing alternative lyrics such as "Mangobbler" as they type the words. Finally (and thankfully), they arrive on the lyric "Maneater." The end line reads "Collaboration has gone Google."
