, art directorChris Hirsch
, writerChris Hirsch
, associate creative directorsStephen Jurisic
, creative directorsGriff Henderson
, editorPosterBoy Edit
, editorial companyVapor Music
, music companyBenji Weinstein
, directorMichelle Orlando
, broadcast producerjohn st.
, ad agencyCorby Distilleries Ltd.
Purse :30 (Open on a couple walking in a mall. The woman sees something in a store window) Woman: Oh, honey, there's that dress I love! Can you hold this? Man: Yes, yes I will. (She hands him her small, pink purse and enters the store. He's left holding her purse in the busy mall. After a moment of awkwardness, he suddenly drops the purse on the ground and removes an empty plastic bag from his back pocket. He then places his arm inside the plastic bag before reaching down to pick up the purse in the same way a dog owner would “pick up” after a pet. He pulls the purse through the bag and proceeds to hold it with confidence as the purse is now hidden inside the plastic bag). SFX: Slow clap starting off-camera. Followed by another clap. (Cut to see 'The Wiserhood' guys applauding his efforts) Anncr. (VO): Welcome to The Society of Uncompromising Men. (Cut to a shot of the Wiser’s bottle and the Wiserhood flag dropping) Anncr.: Welcome to The Wiserhood.