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Daniel Del Toro, art director
Adriana Leite, writer
Christina Yu, creative director
John Houtman, director of photography
Mick Griffin/Chris Parkins, editors
Rooster Post Production, editorial company
Grayson Matthews, music company
Mark Gilbert, director
Tom Evelyn, producer
James Davis/Lexy Kavluk, executive producers
Untitled Films, production company
Red Urban Canada, ad agency
Little Trees, client
Forest :35 (Open on an average looking guy with a blindfold on, surrounded by two white-coat-clad men. One has a clipboard. They stand in the midst of a forest) SFX: The sounds of nature buzz in the background. White coat guy 1: Take a deep sniff and tell me where you are? Blindfolded guy: No idea. Sorry. White coat guy 1: You're free to move around. (Blindfolded guy stumbles upon a tree and hugs it) Blindfolded guy: (Dumbfounded) Ah. Umm. Like it's not really clear. Like I don't know. (White coat guy 2 dangles a "Forest" Little Tree Air Freshener in front of the blindfolded guy's face. He takes one sniff) White coat guy 1: And, now… Blindfolded guy: It's a forest! White coat guy 1: Yes… Blindfolded guy: I'm in a forest, right? Ah, it's so simple! Of course. VO: There you have it. Little Tree Air Fresheners. More real than the real thing. Super: Little Trees Air Fresheners. Smells more real than the real thing. "Ocean" :31 (Open on an average looking woman with a blindfold on, surrounded by two white-coat-clad men. One has a clipboard. They stand, knee-deep in an ocean) SFX: Sounds of seagulls and waves. White coat guy 1: OK, Janet. Janet: Yes. White coat guy 1: Please take a deep sniff and tell me where you are? (Janet takes a deep sniff) Janet: No idea. SFX: Horn of large boat goes off. Seagulls call. White coat guy 1: You can feel around if that helps. Janet: OK.. (Janet puts her arms out to feel her surroundings) Janet: Look, I'd just be guessing. Really, I have no idea where I am. (White coat guy 1 signals to white coat guy 2, who then dangles an "Ocean" Little Tree Air Freshener in front of her face) White coat guy 1: And, another sniff, please. (Janet takes another deep sniff) Janet: Oh. I'm at the ocean. (Touching her blindfold) Can I take this off? White coat guy 1: (Scribbling in his notes) Sure. (Janet looks around with her blindfold off and wades her hands through the water. Camera pulls back to see a wide view of the surroundings. Anncr. (VO): There you have it. Little Tree Air Fresheners. More real than the real thing. Super: Little Trees Air Fresheners. Smells more real than the real thing. “New Car” :38 (Open on a car dealership. A white-coat guy climbs through the trunk to get to the back seat. In front a second white-coat guy with a clipboard sits next to an average looking guy, blindfolded, at the wheel) SFX: Car dealership hum in the background. White coat guy 1: OK, John. Take a deep sniff and tell me where you are? John: (dumbfounded) I have no idea. White coat guy 1: It’s OK to feel around. (John feels up the steering wheel) John: Oh, OK. This kinda rings a bell. But nothing. (White coat guy 2 dangles a “New Car” Little Tree Air Freshener in front of John’s face) White coat guy 1: And, now… (John takes a deep sniff) John: I’m in a new car. (Ecstatic) We’re sitting in a new car, right? (Laughs) Weird. Anncr. (VO): There you have it. Little Tree Air Fresheners. More real than the real thing. Super: Little Trees Air Fresheners. Smells more real than the real thing.
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