Michael Rylander, art director
Ken Segall, writer
Tom Suiter, executive creative director
Scott Henriksen, director of photography
Avi Oron, editor
Bryan Buckley, director
Mino Jarjoura, producer
Kevin Byrne, executive producer
Hungry Man, production company
brandadvisors, ad agency
jcpenney, client
“Western Coupons” :60 Ellen: Why so many coupons, this is ridiculous. Was it always this way? Western Ellen: That is a bad smell. Seriously, nobody smells that? Woman Shopper: She took her two kids and she done run off. Western Ellen: I’m terribly sorry, are you in line? Woman Shopper: No, no, m’am. Please Western Ellen: (Speaking over shopper) That’s horrible about the woman. Cashier: Howdy Western Ellen: Hi. Two pair of jeans for five cents, I have a coupon if you’ll just (She reaches for her pocket and everyone screams) Cashier: Shoot the kid, not me! Western Ellen: Whoa everybody! I’m just getting some coupons! Coupons. Coupons. Woman Shopper: Oh! Sheriff: Coupons. Western Ellen: I don’t keep my gun in this pocket. I keep it in this one. (Everyone drops and screams again) Cashier: Shouts something unintelligible. Super: No coupons, just great prices. That’s fair and square. “Roman Returns” :60 Roman Returns Associate: Next. Ellen: Hi. I’d like to return this, please. Roman Returns Associate: Reason? Ellen: It’s a skort. Roman Returns Associate: Receipt? Ellen: Oh, this is a funny story. I have a standard poodle. Roman Returns Associate: No receipt, no return. Ellen (VO): Was it always this way? Roman Returns Associate: Signora. Next please. Roman Ellen: Hi Roman Returns Associate: Hi. Roman Ellen: I would like to return this toga. Roman Returns Associate: Reason for return? Roman Ellen: It’s just not me. And it’s there’s one shoulder missing and do you have anything with a zipper? Roman Returns Associate: Zipper? Roman Ellen: Zi-zipper. Other Roman Associate: Zipper? Roman Ellen: Zipper. Other Roman Associate: Zipper. Roman Ellen: You know, Other Roman Associate: Do you have a receipt? Receipt? Roman Returns Associate: Receipt. Other Roman Associate: Receipt. Roman Ellen: Wow. That seems very heavy to carry around. Roman Returns Associate: When did you buy it? Roman Ellen: When did I buy it? When were the locusts? Right after the locusts, I believe. Other Roman Associate: Do you have a receipt? Roman Ellen: This is ridiculous, really. This is ridiculous! (The crowds start shouting) Roman Ellen: This is ridiculous! This is ridiculous! Super: Return any item, anytime. That’s fair and square. “50’s Wake-Up” :30 Ellen: Excuse me, where are all the shoes? Sales Associate: Girl, the sale started at 6 AM. Ellen: Well, girl, it’s only 8:20. Why so early? Has it always been this way? 50’s Wife: Rise and shine, Joe! It’s 6 AM! Joe: Oh! 50’s Wife: We have to get to the sale! Ellen: Why do we have to get up so early? Won’t the same things be on sale later today? SFX: Laugh track. Ellen: Why is that so funny? Super: No door busting, just great prices all the time. That’s fair and square.