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Azsa West, art director
Eric Steele, writer
Andy Ferguson/Brandon Mugar, creative directors
Ian Reichenthal/Scott Vitrone, executive creative directors
Pier Nicola D'Amico, director of photography
Human Music, music
Ricardo Rivera, director
Michelle Barbieri, executive producer
Phil Erney, post-production supervisor
Klip Collective/Relevant/Show Cobra, production companies
Monogram, post-production company
Wieden+Kennedy New York, ad agency
John Hess/Juan Reyes, Jordan Brand, clients

To celebrate the launch of Carmelo Anthony's M8 NYC Flight, we wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54. An audience of over 2,500 were surprised by an unannounced projection show of a three-story-tall dribbling, dunking and walking on water Melo. The 3D images were projected onto misters on the river so the holographic Melo appeared to be playing on top of the river and interacting with the physical environment around him."

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