Guinness was looking for a way to 'own' St. Patrick's Day without having to pay the hefty outdoor billboard price tag. We noticed the majority of office windows downtown have white blinds. By adjusting them to a certain height and simply adding a clear decal of the infamous logo, we could create a visual illusion of a pint of Guinness during the daytime light. These 'Window Pints' could live anywhere and everywhere in the downtown core.
