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Chuck Tso, art director
Reuben Hower, writer
Jin Park, creative director
Morgan Carroll/George Decker, group creative directors
Greg DiNoto, chief creative officer
Neil Shapiro, director of photography
Chuck Willis, editor
The Cutting Room, editorial company
Mike Maguire, director
Fergus McCall, colorist
Alexis Ross, production designer
Joe Calabrese, integrated production director
Susan Hebert, producer
Greg Tharp, executive producer
Biscuit Filmworks, production company
Light of Day, visual effects company
Deutsch NY, ad agency
GoDaddy, client
Everyone has an idea. Something that could be huge if they only got up off the couch and did something about it. In this commercial, we meet some procrastinators—people who have an idea, but don't have the motivation to take action. Suffering from overconfidence, these guys think they are special. They think they have something so unique that no else could possibly have thought of it. But they're wrong. And the one guy who did take action and registered his big idea at GoDaddy.com is now living the high life on his private jet. Cha-bling!

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