Phillip Cho, art director
Tim Wassler, writer
Stephen Leps/
Michael Pierantozzi, creative directors
Dave Clemans, executive creative director
Steve Mykolyn, chief creative officer
Casey Espinoza, designer
Matthew Woolf, director of photography
Eleni Gorgeou, illustrator
Brian Sanford, editor
The Cutting Room, editorial company
Walter Bianco, sound designer
Brendan Gibbons, director
Natalie Wollman, colorist
Brienna Price, line producer
Joyce Lee, agency producer
Thomas Rossano, executive producer
Barry Gilbert, visual effects producer
Station Films, production company
SwellShark, media agency
TAXI Inc., ad agency
Applegate Farms, client
Drugs :30, "Antibiotics" :30, "Hormones" :30 "A healthy hot dog? Really? Turns out Applegate only uses four simple ingredients: beef, water, salt and spices. Pretty amazing, compared to the litany of sodium-diacetate, hormone-and-antibiotic-pumped, mechanically-separated, poly-who-knows-what in the competition's franks. To drive the point home, we used comical sketches of moms interviewing potential beef for their families much like they might interview a prospective babysitter or nanny. We proudly turned the shopping mothers of America on to Applegate's Cleaner Wiener."