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Olena Shmahalo, art director
Diego Rioja, interactive designer
Kevin Keehn/Cesar Rubin, associate creative directors
Marc Hartzman, group creative director
Michael Craven/DJ Pierce, executive creative directors
Ed Brojerdi/Izzy DeBellis, chief creative officers
Jake Lee-High, interactive developer
Mike Dory, technology director
Jed McClure, interaction director
Chris Gsell/Matt Powell/Matt Richard/Vikram Tank, interactive technical directors
Kevin Osgood, director of photography
Dennis Hanley/Deirdre McMurray, executive producers
Nick Meyer, executive agency producer
Virginia Kornfeld/Mara Milicevic, integrated production directors
John McClafferty, retoucher
The Armoury, production company
Fresh Air Flicks, production service company
Kirshenbaum Bond Senecal + Partners, ad agency
BMW North America/Joan Bowen, clients

The upcoming BMW i vehicles look futuristic, but amazingly, they'll be seen on the road by late 2013. So to build awareness and create anticipation, we invented and built a digital BMW i Window into the Near Future. This installation turned a street-level window into a digital reflection of New York City traffic and transformed passing cars into BMW i3 and i8 vehicles. This effect gave passersby an exhilarating glimpse into the near future.


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