Olena Shmahalo, art director
Diego Rioja, interactive designer
Kevin Keehn/
Cesar Rubin, associate creative directors
Marc Hartzman, group creative director
Michael Craven/
DJ Pierce, executive creative directors
Ed Brojerdi/
Izzy DeBellis, chief creative officers
Jake Lee-High, interactive developer
Mike Dory, technology director
Jed McClure, interaction director
Chris Gsell/
Matt Powell/
Matt Richard/
Vikram Tank, interactive technical directors
Kevin Osgood, director of photography
Dennis Hanley/
Deirdre McMurray, executive producers
Nick Meyer, executive agency producer
Virginia Kornfeld/
Mara Milicevic, integrated production directors
John McClafferty, retoucher
The Armoury, production company
Fresh Air Flicks, production service company
Kirshenbaum Bond Senecal + Partners, ad agency
BMW North America/
Joan Bowen, clients
The upcoming BMW i vehicles look futuristic, but amazingly, they'll be seen on the road by late 2013. So to build awareness and create anticipation, we invented and built a digital BMW i Window into the Near Future. This installation turned a street-level window into a digital reflection of New York City traffic and transformed passing cars into BMW i3 and i8 vehicles. This effect gave passersby an exhilarating glimpse into the near future.
