Tim Tone, art director
David Morring, writer
David Morring/
Tim Tone, creative directors
Stan Richards, chief creative officer
John Lynch, director of photography
Jay Rabinowitz, editor
Lost Planet, editorial company
Patrick McArthur, music composer
Elias Arts, music company
Jaron Albertin, director
David Rucker, agency producer
Smuggler, production company
The Richards Group, ad agency
Olivier Francois/
Melissa Garlick, Chrysler SRT/
Ralph Gilles/
Beth Paretta, clients
Does an automobile have a soul? Or is it simply a cube of metal alloys and composite materials? Beginning with our earliest experiences in the back of our parents' car and ending with the creation of the SRT Viper, this film explores the spiritual journey between us, the carmaker and the machine. Ultimately, it helps us understand why sometimes we desire a machine more than another human being.
