Pfaff Auto of Toronto, the largest Porsche dealership in Canada, needed to present its cars as an exciting option to those with the means to make their dream car a reality. Our solution applied a truly innovative and more personal approach to direct mail. With a camera, laptop, printer and a Porsche 911 Carrera S, we targeted the driveways of houses in upscale neighborhoods. We parked the car in each driveway and took a photo to create a one-of-a-kind postcard, right on the spot. The postcard drove traffic to MakeThatPorscheMine.com, where the recipients could arrange a personal test drive. With a response rate of 32 percent, the campaign helped make a dream car more real than ever.