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Brian Allen, art director
Jordon Lawson, writer
Todd Blevins, creative director
Trigger, ad agency
Island Alpine Guides, client
This is the classic approach of showing the problem while offering a solution. Having a problem like avalanches just happened to add some visual interest to this guerrilla campaign we did for Island Alpine Guides. Dummy arms were placed in snowbanks, holding brochures for Island Alpine Guides Avalanche Skills Training.
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