“Getty Images asked us to help them stand out in the intensively com­petitive editorial photography market. The aim was to stay top-of-mind with media organizations. Rather than write a broadcast campaign, we created a utility that solved a problem for these organi­zations and the people who work for them. The Feed from Getty Images automates the population of clients’ news feeds in social media. It does the job of a social content manager—it listens to chat online and immedi­ately sur­faces images that are most relevant. The Feed was launched exclusively in Wired and TechCrunch and was quickly hailed as a genuine social innovation.”