Jeff Hunter/
Dawn Yemma, art directors
Moon Yang, writer
Robin Fitzgerald/
Cameron Harris, creative directors
Jason Gaboriau, executive creative director
Rob Reilly, chief creative officer
Joselyn Bickford/
Charissa Kinney/
David Oakes, project managers
Steve Erich/
Kate Higgins/
Danielle Whalen, project directors
Sharon Campos, producer
Idalia Deshon, executive agency producer
CP+B, ad agency
Old Navy, client
Old Navy's summer campaign tapped into the insight that shoppers are at their most social during the summer. It's when their calendars fill up with invites to barbecues, pool parties and family vacations. And they look to Old Navy to find the perfect outfit for these events. Old Navy wanted to kick off this campaign with a stunt that somehow involved their iconic flip-flops, while building excitement for the upcoming summer season.
