The Chase 2:00 "After sixteen years without advertising, Grey Poupon's sales were on the decline. It was time for the brand to make a comeback and redefine itself for the twenty-first century. Building off of the brand's famously refined image, Grey Poupon launched a new tagline and mission to 'Spread good taste,' and released lost footage from the iconic TV spot from the 1980s. A trailer for the online film debuted during the classiest night of the year, the 2013 Academy Awards, and Grey Poupon built a robust social and immersive digital experience to drive traffic to the film online."