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Philip Sinclair, art director
Emma Penz, writer
Henrik Delehag, creative director
Matt Gooden, executive creative director
Rob Reilly, chief creative officer
Storythings at Pulse, programmer
Thomas Carter, editor
Matt Holyoak, photographer
Time Based Arts, photo-illustrator
Anthony Dickenson, director
Donny Brown/Mikael Lindqvist, interactive producers
Pitch & Synch, music company
CP+B, ad agency
Diesel, client

The Diesel Timeframes brand philosophy, 'Time to be Brave,' encapsulates its mission to grab hold of life's opportunities and make the most of every moment. To promote this attitude CP+B London created the Days to Live campaign, inspiring people to step back from their daily routine, reevaluate their lives and make their wildest dreams happen now. The campaign uses an online questionnaire to calculate the user's number of 'days to live.' It then helps people live every one of those days to the fullest with a unique alarm clock app. The campaign was supported with TV and online content, POS and social media activity.


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