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Danny Adrain, art director
Mark Anderson, writer
Greg Hahn, executive creative director
David Lubars, chief creative officer
Ellen Kuras, director of photography
Donny Dykowsky, music
The Ski Team, music composer
Melissa Chester, agency music producer
Diane Hill, executive agency producer
Absolute Post, visual effects company
AT&T, client

AT&T was a major sponsor of the 2012 Summer Olympic Games, and to prove its position as a leader in communication and technology, we decided to leverage the sponsorship and push the boundaries of traditional broadcast production. The Olympic Games are fast-moving and unpredictable. Commercials made months in advance are unable to keep pace with the ever-changing storylines. To solve this, we built and aired 'live' commercials incorporating real footage from each day's biggest event—all within 24 hours.

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