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Jason Stefanik, art director
Alex Taylor, writer
Gianfranco Arena/Murray Butler, Framestore/Peter Kain, creative directors
David Lubars, chief creative officer
Jason Macdonald, Number Six Edit, editor
Number Six Edit, editorial company
Craig Gillespie, director
Kathy Siegel, visual effects supervisor
James Razzall, Framestore, executive producer
Amy Wertheimer, executive agency producer
Graham Dunglinson, visual effects producer
MJZ, production company
Framestore, visual effects company
BBDO New York, ad agency
Mars Chocolate North America, Snickers, client
In the United States, where children celebrate Halloween night by dressing up in costume, the Headless Horseman, a scary character who carries his severed head under his arm and rides a black horse, is a common sight. In this Halloween adaptation of our You're Not You When You're Hungry campaign, we meet a Headless Horseman who, confused due to hunger, has become the not-so-scary Horseless Headsman. The commercial demonstrates how Snickers can satisfy his hunger and return him to being his true, terrifying self.
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