Gianfranco Arena/
Justin Bilicki, art directors
Peter Kain/
Alex Taylor, writers
Gianfranco Arena/
Peter Kain, creative directors
Greg Hahn/
Mike Smith, executive creative directors
David Lubars, chief creative officer
Larry Fong/
Mott Hupfel, directors of photography
Mackenzie Cutler/
Rock Paper Scissors, editorial companies
Jim Jenkins, director
Elise Pavone/
Amy Wertheimer, executive agency producers
O Positive, production company
BBDO New York, ad agency
FedEx, client
This campaign uses FedEx's trademark humor to promote golf-club shipping. "Band" :30 "The manager of the 'world's most dangerous band' is livid that they've been photographed schlepping golf clubs through the airport." "Check In" :30 "A boss who has shipped his clubs to his hotel room inadvertently makes his underlings think they're in trouble for bringing their clubs." "Arnold Palmer" :30 "A golfer shipping his clubs 'like a pro' has delusions that he actually is a pro."
