Jesse Snyder, art director
Carl Jannerfeldt/
Alex Taylor, writers
Mark Billows/
Mike Hanley/
Jason Miller/
Rory Odani, associate creative directors
Stephen McMennamy/
Alex Russell, creative directors
Erik Fahrenkopf/
Heather Gorman/
Grant Smith/
Jeff Spillane/
Louis-Philippe Tremblay, executive creative directors
David Lubars, chief creative officer
Chris Huth/
Charlie Johnston/
Maury Loeb/
Paul Snyder, editors
Lost Planet/
PS 260, editorial companies
Jorma Taccone, director
Cheryl Gackstetter/
Jessica Jacklin/
Angela Narloch, agency producers
Michael Sagol, executive producer
Julie Collins, executive agency producer
Caviar, production company
BBDO Atlanta/
BBDO New York, ad agencies
AT&T, client
"Werewolf" :30, "Dizzy" :30, "Big Hug" :30 "The idea behind the It's Not Complicated campaign is to simplify the benefits of AT&T. It's so simple, even kids can get it. With that in mind, it only seemed natural to have kids, crazy logic and all, turn our messages into something fun, memorable and, above all, not complicated."