Josh Robinson, art director
Reed Coss, writer
John McHale/
Bill Pauls, executive creative directors
Gaston Legorburu, worldwide creative director
Hadi Seyfi, designer
Kelle Ortiz, executive producer
Chris Hall, chief executive officer
SapientNitro Atlanta, ad agency
Jenni Brown, End It Movement, client
Every year, thousands of girls are bound into sexual slavery. Many are trafficked to sporting events. The plan: disrupt the Final Four basketball tournament by exposing the reality of the sex trade that happens around it. The message: If you could see it, would you end it? The sides of a box truck were removed and replaced with glass—revealing the realities of human trafficking and forcing onlookers to confront an ugly truth.