Gary Van Dzura, art director
Charles Hodges, writer
Brandon Henderson/
Stuart Jennings, creative directors
Ian Reichenthal/
Scott Vitrone, executive creative directors
Dave Morabito, director of photography
Tom Scherma, editor
Cosmo Street, editorial company
APM, music company
David Shane, director
Ken Licata, producer
Marc Grill/
Ralph Laucella, executive producers
Temma Shoaf, executive agency producer
Lora Schulson, executive director of production
O Positive, production company
Switch, visual effects company
Wieden+Kennedy NY, ad agency
ESPN, client
ESPN delivers the goods on the mystique around analyst John Clayton. The gridiron expert is a long-haired baby boomer who still lives with Mom. After his even-keeled, remote segment is complete, we see him in his bedroom sporting a ponytail and a Slayer T-shirt, jamming to heavy metal, and shouting downstairs to Mom before he kicks back and eats Chinese take-out. Three million hits and counting on YouTube.
