When guys are marathon gaming they can't be distracted by searching for a snack. But with the Slim Jim Gamer's Ammo Belt, dudes go from starving to satisfied in seconds—all while racking up a new high score. This beefy bandolier was a limited-edition giveaway through the brand's social networks and at gaming events. It created buzz for Slim Jim's largest in-pack promotion ever with Electronic Arts and the game Medal of Honor Warfighter.