Man Mixer :30 "Habitat for Humanity needed to increase donations. The problem was that most people choose to help by volunteering on a building site, rather than donating money. They don't realize how critical donations are to enable Habitat for Humanity to pay for building supplies. We created an integrated campaign: online videos, outdoor posters, donation site. The videos and posters communicated that 'we can't build homes with volunteers alone,' directing people to an interactive site where they could make donations."