Charlene Chandrasekaran, art director
Dan Morris, writer
Matt Doman/
Ian Heartfield, creative directors
Andy McGraw, editor
Federico Alfonzo, director of photography
Benito Montorio, director
Will Cohen, sound designer
Matthew Towell, agency producer
Josh Barwick, production company producer
James Bland/
James Studholme, executive producers
Jean-Clement Soret, colorist
MPC, post-production company
Blink, production company
BBH London, ad agency
St John Ambulance, client
Helpless 2:00 "This film was built around the statistic that first aid could help prevent up to 140,000 deaths every year. That's the same number of people who die from cancer. Following a young father's fight with cancer, the film shows his diagnosis, early onset and difficult recovery. Once in remission, he then tragically dies from choking at a BBQ, because none of the guests know the first aid needed to make the difference between life and death."
