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Jared Creason, art director
Keiji Ando/Luke Behrends, associate creative directors
Daniela Vojta/Susan Young, creative directors
Maru Kopelowicz, worldwide executive creative director
Conway Williamson, chief creative officer
Scott Henrikson, director of photography
Tim Davies, Flame artist
Avi Oron, editor
Rob Difondi, sound designer
Sound Lounge, sound production
Bryan Buckley, director
Tom Graham/David Hackett/Nick Lines, visual effects artists
Phil Crowe, visual effects supervisor
Shane Reed, colorist
Kevin Byrne/Mino Jarjoura/Gina Pagano/Sue Troyan, executive producers
Diane Burton, executive agency producer
Adrienne Britzman, visual effects producer
Hungry Man, production company
Bikini Editorial, post-production company
The Mill, visual effects company
Saatchi & Saatchi New York, ad agency
Procter & Gamble, Tide, client
Tide's Super Bowl commercial featured the two teams playing in the actual live event. It toyed with the idea that no stain is sacred and told the epic tale of one man's miracle stain and his ensuing fifteen minutes of fame. Niners fans flocked, media swarmed and there was even an amusement park. Life was good. Too bad he was married to a Ravens fan.

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