, writers/creative directorsMark Gross
, executive creative directorJohn Maxham
, chief creative officerNick Papaleo
, audio mixerWill St. Clair
, executive producerDiane Jackson
, executive director of productionDDB Chicago
, ad agencyMars, Inc., Milky Way
Troop Leader :60 Troop Leader: To the parents of the campers in Troop 103, I'm sorry. I'm sorry your troop leader could not attend our first overnight camping trip and I was put in charge. I'm sorry my knowledge of the wilderness is limited to what I've seen from windows of comfortable hotels. I'm sorry that didn't prevent me from taking them hiking. And I'm really sorry I forgot the GPS. I'm sorry when I ran back for it I noticed a Milky Way in Cooper's tent. I'm sorry I was so into the chocolate, nougat and caramel I lost all track of time. And, soon thereafter, every member of Troop 103. I'm sorry it took three choppers, 37 state troopers and a team of bloodhounds to find them. I'm sorry when we found them, a pack of wolves had taken them in as their own. I'm sorry your children still howl at night, and in the day. I'm sorry I've optioned the film rights to their story. I'm sorry I was eating a Milky Way. Always prepared, Mike Ackerman. Former troop leader and Milky Way eater.