Joao Unzer, art director
Rodrigo de Castro Silva, writer
Menno Kluin/
Andrew McKechnie, executive creative directors
Matt Eastwood, chief creative officer
Brian Gartside/
Aaron Stephenson, designers
Juan Carlos Pagan, design director
Steven Wilson, illustrator
Mary Bakarich, planner
Nina Horowitz/
Logan Luchsinger, producers
Teri Altman/
Maya Brewster/
Gregg Carlesimo, executive producers
Ed Zazzera, executive agency producer
DDB New York, ad agency
New York City Ballet, client
New Beginnings' is a short film we created with the New York City Ballet that captures a rooftop dance performance—shot in a single take—at sunrise in lower Manhattan, with breathtaking views of the newly constructed One World Trade Center and the spectacular New York City skyline. We launched the film on September 12, 2013, with the goal of branding 9/12 as a day that can stand for optimism and the resilience of the human spirit.
