Austin Hamilton, writer
Aliza Adam, interactive designer
Matt Severin, motion graphic designer
Sasha Blejec, associate creative director
Jin Park, creative director
Matt McKay, executive creative director
Greg DiNoto/
Kerry Keenan, chief creative officers
Ryan Moylan/
Juan Turcios, interactive developers
Kamran Aslam/
Michael Nicosia/
Rey Peralta, technology directors
Cohan Andersen, editor
Cameron Farrell, associate producer
Rainy Kumar/
Jennifer McBride/
Suzanne Molinaro, interactive producers
Joe Calabrese, integrated producer
Deutsch NY, ad agency
TNT, client
To build excitement around its premiere, we made Mob City the first TV show to be adapted onto Twitter, sharing every word of the pilot episode script during a three-day event. Twitter Cards allowed us to inject photos and GIFs directly into every tweet, while mobscript.com arranged tweets sequentially alongside tweeted cast-and-crew commentary. In the end, we successfully immersed 43 million people in the storyline of the show before it even aired.
