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Keni Mezarina, FCB Mayo, art director
Renato Farfán/Rafael García, FCB Mayo, writers
Juan Donalisio, FCB Mayo, creative director
Humberto Polar, FCB Mayo, chief creative officer
Valeria Malone Lo Presti, FCB Mayo, project director
Juan Christmann, All Awards, consultant
FCB Mayo, ad agency
Jessica Ruas, University of Engineering and Technology, client

In Peru, the construction industry is booming—and a growing source of pollution. The consequences of this could be life threatening, such as cancer caused by solid particles in the environment. The University of Engineering and Technology is building a new campus as well. So UTEC and FCB Mayo created the first billboard that purifies the air. Installed in the middle of the construction site, it absorbs the polluted air, filters it and returns pure air to the surroundings, benefiting all residents of the construction area as well as the workers.

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