James Ansley, writer
Todd Lawson, art director
Patrick Scissons, chief creative officer
Adam Damelin, director
Matt Gauthier/
Nathan Handy, sound engineers
Jay Gammy, producer
Patty Moher/
Darlene Remlinger, project managers
Eggplant Collective, production company
Grey Canada, ad agency
James Masterson, GlaskoSmithKline/
Kevin McRae, GlaxoSmithKline, clients
See, You Do Snore Daryl :30 "Snoring victims can use Breathe Right nasal strips' new mobile app, Sleep Clinic, to prove that their bedmate snores. During the night, a snore sample is uploaded to a server, then inserted into a customized radio ad that airs on the snorer's favorite station the next morning. These custom commercials are made thanks to pre-registering the snorer's name and favorite radio station. When a snoring sample is received at the station, final assembly for air is ten minutes." SFX: Actual audio file of Daryl Mason snoring. Anncr.: Daryl Mason of Sunnybrook Road in Markham, you're probably asking yourself, "What is that horrible sound?" That noise is you. Last night when you said you were hitting the sack, you neglected to tell your wife, Patricia, that you were going to hit it repeatedly with a sick goose. Go to breatheright.ca and see how you and your wife can sleep better. SFX: Snore. Snore.