Rick Cohen/
Matt Hock/
Jon Vall, art directors
Christian Beckett/
Dan Berenson/
Marty Bonacorso/
David Fredette, writers
Carlos Fernandez/
Paul Fix/
Jamie Overkamp, creative directors
Christian Carl/
Jim Hord, executive creative directors
Lee Garfinkel/
Darren Moran/
Jason Peterson, chief creative officers
Kersten Mitton Rivas, managing director, creative
Eric Schmidt, photographer
Brett Fuchs, music
Steve Miller, director
Dave Evans/
Jill Meschino/
Matt Sausmer, executive producers
@radical.media, production company
Outside Edit + Design/
Studio 6, post-production companies
Havas Worldwide, ad agency
Heineken, Dos Equis, client
Bear :30, "Dogsled" :30, "Handball" :30 "This campaign expands upon the aspirational legend of the Most Interesting Man in the World through a series of vignettes and humorous facts about his remarkable life. His extraordinary experiences are meant to encourage the target audience to 'Stay Thirsty' by striving to live their own lives as interestingly as possible."
