Vincent Bernard/
Jean Lafrenière, art directors
Luc Du Sault/
Jean Lafrenière, writers
Luc Du Sault, creative director
David Boivin/
Marc Rivest, illustrators
Eve Boucher, project manager
Sandie Lafleur, project director
Dominik Beaulieu, producer
Julie Pichette, agency producer
lg2, ad agency
Festival de magie de Québec, client
When a person complies with the headline "Stretch your arms toward the sign," red balls “magically” float up within a double-pane glass enclosure.
