Loading ...
Andy Nordfors, art director
Keith Wisniewski, writer
Andrew Christou/Kevin Roddy, chief creative officers
Adam & Dave, director
Debbie Chin, producer
Arts & Sciences, production company
Publicis Seattle/Riney, ad agency
T-Mobile USA, client
"Rice Jar" :30 "Finger Prints" :30 "Mugger" :30 "In the United States, wireless companies make you wait two whole years to upgrade your old phone. But living with an old phone can be incredibly frustrating. This campaign follows one man's ordeal living with his outdated, broken-down phone over those 730 days. Fortunately, T-Mobile's JUMP! (Just Upgrade My Phone) program allows customers to upgrade whenever they want, not when they're told. This program was the first of its kind, spawning copy-cat programs across the telecommunications industry."
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In