"Rice Jar" :30 "Finger Prints" :30 "Mugger" :30 "In the United States, wireless companies make you wait two whole years to upgrade your old phone. But living with an old phone can be incredibly frustrating. This campaign follows one man's ordeal living with his outdated, broken-down phone over those 730 days. Fortunately, T-Mobile's JUMP! (Just Upgrade My Phone) program allows customers to upgrade whenever they want, not when they're told. This program was the first of its kind, spawning copy-cat programs across the telecommunications industry."