As part of a drunk-driving prevention campaign, prison-scented air fresheners were given away as a reminder that if you get a DUI, you will be arrested. Instead of trying to shout over the noise of auto shows and races with gigantic ads, we got people to spread our message for us by handing out air fresheners in a variety of offensive jailhouse scents. Once people picked one up, they immediately started showing it to others. More than 12,000 units were distributed.
