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Taylor Lucas, art director
Nick Marchese, writer
Justin Ebert/Peter Moore Smith, executive creative directors
Rodes Ponzer, managing director, creative
Tami Reiker, Community Films, director of photography
Jim Ulbrich, Beast, editor
Matt Smukler, Community Films, director
Carr Donald, Community Films, line producer
Tanya LeSieur, integrated production director
Eric Korte, music producer
Mark Sherwood, integrated producer
John Doris/Dani Stoller, executive broadcast producers
Carl Swan, Community Films, executive producer
Beast/Community Films, production companies
Saatchi & Saatchi New York, ad agency
General Mills, client
Gracie :30 "Cheerios is about love. And no other cereal brand can talk about love better than Cheerios. Since Cheerios is committed to every kind of family, we created 'Gracie.' After the interracial family in the 'Just Checking' spot sparked a national debate, Cheerios brought them back for a sequel—this time during the Super Bowl."
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