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Mike Lee, art director/designer
Mike Blackmore/Mike Lee/Mike Schuman, writers
Mike Blackmore/Mike Lee, associate creative directors
Jeff MacEachern, creative director
Lance Martin, executive creative director
Tico Poulakakis, director of photography
Josh Clifton, animation
Sean Cochrane, computer generated imagery/visual effects artist
Griff Henderson, editor
PosterBoy Edit, editorial company
Eggplant Collective, music company
Alter Ego, colorist
Michael Walker, production designer
Ben Sharpe, agency producer
Adam Damelin, music producer
Andrew Graham, production company producer
Steam Films, production company
The Vanity, post-production company
TAXI Canada, ad agency
Chris Bell/Kristi Murl/Leisha Roche, Kraft Canada, clients
Eye of the Squirter :30 "Building on the success of our launch of MiO Sport, we wanted to do something unexpected in the world of sports-drink marketing. So, to own the lighter side of sports, we transformed the out-of-shape office worker from our previous commercials into an elite athlete and married this with the world-famous sports anthem 'Eye of the Tiger.' The result was 'Eye of the Squirter,' a hyperbolic demonstration that there truly is a squirt for every sport."
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