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Ollie Watson, art director
Kevin Jones, writer
Kevin Jones/Ollie Watson, creative directors
Susan Hoffman/Joe Staples, executive creative directors
Adam Carter/Joe Chiechi/Erin Clark/Kirk Shintani, computer generated imagery
Andy Bate/Patrick Murphy/Steve Wolff, Flame artists
Kristy Faris, assistant editor
Peter Wiedensmith, editor/sound designer
Joint Editorial, editorial company
Ludovico Einaudi, music composer
Eleven, music company
Jeff Payne, audio mixer
Lance Acord, director
Patrick Murphy, visual effects supervisor
Caroline Kousidonis, line producer
Jason Hamilton, production designer
Dave Burg, planner
Caroline O’Sullivan, music producer
Erika Madison, senior broadcast producer
Patty Brebner/Mary Ann Marino/Megan Meloth/Jennifer Sofio Hall, executive producers
Kim Christensen, visual effects producer
Ryan Shanholtzer, post-production producer
Ben Grylewicz, executive director of production
Park Pictures, production company
a52, visual effects company
Wieden+Kennedy, ad agency
Janet Fletcher, Procter & Gamble, client
Pick Them Back Up 2:00 "For the Olympic Winter Games in Sochi, Procter & Gamble once again honored the amazing moms behind Olympic athletes. This time, we acknowledged all the times our moms were there to pick us back up, dust us off and encourage us to try again. It's these little moments of emotional support from our moms that eventually lead to the bigger things that we accomplish in life."

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