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Derrick Ho/Omid Rashidi, art directors
Brock Kirby, writer
Don Shelford/Rob Thompson, creative directors
Susan Hoffman/Joe Staples, executive creative directors
David Potter, motion graphic designer
Mandy Walker, director of photography
Krysten Richardson, artist
Michael Gersten, motion graphics
Alyssa Coates/Steve Sprinkel, assistant editors
Matthew Hilber, editor
Joint Editorial, editorial company/visual effects company
Extreme Music, music company
Luis Rosario, audio mixer
Steve Rogers, director
Brandon Thorton, planner
Jeff Selis, agency producer
Jay Veal/Holly Vega, production company producers
Lauren Pullano, post-production producer
Patty Brebner, post-production supervisor
Ben Grylewicz, executive director of production
Biscuit Filmworks, production company
Wieden+Kennedy, ad agency
Nike, client
RZN :30, "Covert" :30, "Lunar" :30 "Nike Golf's new line of balls, clubs and shoes are innovative, but a hard sell to golfers who tend to find something that works and stick with it. Rejecting better equipment simply because it's new is foolish, so instead of trying to explain the superiority of the new products to change-fearing golfers, we gave them the microphone and let their ignorance speak for itself."

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