Ruth Bellotti, art director
Justine Armour/
David Povill, writers
Craig Allen/
Jason Bagley, creative directors
Susan Hoffman/
Joe Staples, executive creative directors
Ryley Brown, director of photography
Tim Davies, Flame artist
Patrick O'Leary, assistant editor
Jim Hutchins, editor
HutchCo, editorial company
Brad Neely, music composer
Walker, music company
Brock Babcock, sound engineer
Barking Owl, sound production
Steve Ayson, director
Steve Anderson, visual effects supervisor
Mark Hall, line producer
Whitney Fromholtz/
Abbey Hickman/
Adam Reeb, producers
Sara Matarazzo, music producer
Sue Troyan/
Emma Wilcockson, executive producers
Ben Grylewicz, executive agency producer
Arielle Davis, visual effects producer
Jane Hutchins, post-production producer
MJZ, production company
The Mill, visual effects company
Wieden+Kennedy, ad agency
Old Spice, client
"Momsong" :60, "Bowling" :15, "Tree" :15 "There is a moment every young guy waits for: the transition into manhood and all the perks of not being a kid anymore. But there is one person who doesn't want these guys to grow up so fast—their moms. Instead of seeing the men they're becoming, moms love them so much they only see the little boys they raised. They want to keep them that way for as long as they can. This campaign showcases mothers protesting against Old Spice for turning their little boys into great-smelling men who are growing up and getting attention from the ladies."
