Loading ...
Brandon Knowlden, art director
Kris Kennedy, writer
Rick Standley, associate creative director
Jimmy Olson/Derek Sherman, group creative directors
Derek Green, executive creative director
Marshall Ross, chief creative officer
Melissa Grein, art buyer
Cheryl Lindquist, agency producer
Scott McBurnie, executive producer
Cramer-Krasselt, ad agency
Constellation Brands, client

To connect Corona and night in New York, we turned the actual moon into the iconic slice of lime on our bottle. We worked with top universities and astrologists to find the perfect location in downtown New York where the crescent moon would descend onto a billboard of our bottle. We showed people the perfect places to stand as the moon descended. 'Luna Corona' was covered by media across the globe. And sales in New York increased 7.9 percent this summer.

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In