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Matt Sorrell, art director
Jessica Coulter, writer
Chris Beresford-Hill/Dan Lucey, creative directors
David Lubars, chief creative officer
Casey Adams/Jd Michaels, agency producers
BBDO New York, ad agency
Foot Locker, client
Foot Locker's back-to-school campaign featured NBA star James Harden attempting a career as an R&B singer. It included two original tracks, two music videos, album art and a press kit. These items were put on a customized jump drive that opened and closed with Harden's beard. The drives were sent to sports and music bloggers, earning coverage from hundreds of outlets.
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