Dan Lucey, art director
Chris Beresford-Hill/
Tom Kraemer, writers
Chris Beresford-Hill/
Tom Kraemer/
Dan Lucey, creative directors
Greg Hahn/
Mike Smith, executive creative directors
David Lubars, chief creative officer
Simon Duggan, director of photography
Work Editorial, editorial company
Noam Murro, director
David Rolfe, integrated production director
Gordon McLean, planner
Loren Parkins, agency music producer
Tricia Lentini, senior broadcast producer
Kevin Wilson, executive agency producer
Biscuit Filmworks, production company
BBDO New York, ad agency
Diageo, client
"Basketball" :60 "We see an intense game of wheelchair basketball. At the end of the game, five out of the six players get out of their chairs and leave the court with their one friend, who is disabled. The group heads to a local bar for a pint of Guinness to close out the evening. The ad ends by revealing the brand's tagline, dedicated to those who are 'Made of More.'"
