Jim Cancelliere, art director
Jon Yasgur, writer
Tom Darbyshire, executive creative director
Greg Hahn/
David Lubars, chief creative officers
Greg Miller, photographer
Steve Choo, animation
My Active Driveway, editorial company/post-production company
Andrew Knox Music, music company
David Rolfe, integrated production director
Sarah Greeley/
Gordon McLean, planners
Whitney Collins, agency producer
Loren Parkins, agency music producer
BBDO New York, ad agency
Diageo, client
Barnes Sisters :60 "The Guinness Made of More campaign celebrates acts of dedication and courage, the choices that reveal our character. In the lead-up to the 2014 Winter Olympics, Guinness shared the true story of the Barnes twins. Both biathletes, their dream was to compete in the games together. At the trials, Tracy qualified, but Lanny fell sick and missed the cut. What Tracy did next astounded her sister and everybody else."