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Doug Pedersen, art director
Dean Buckhorn/Marty Senn, writers
Dean Buckhorn/Doug Pedersen, creative directors
Marty Senn, executive creative director
Dave Damman, chief creative officer
Kasper Tuxen, director of photography
Andrew Romatz, computer generated imagery
Patrick Murphy, Flame artist/visual effects supervisor
Scott Butzer/Collin Davis, assistant editors
Eric Zumbrunnen, editor
Gus Kovan, sound design
Rohan Young, audio mixer
Mike Mills, director
Mark Gethin, Telecine colorist
Youree Henley, line producer
Joe Grundhoefer, integrated production director
Jennifer David/Heather Johann, producers
Megan Meloth/Emma Wilcockson, executive producers
Carmichael Lynch, ad agency
GNC, client
Beat Average :60 "The forces of average are out there, tempting you to sleep through your morning workouts and tricking you into ravaging those cookie jars and pastry shelves. But here's the thing about average. It's only average. And you? You are anything but. This commercial demonstrates that with a little help from GNC, you can always beat average."

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