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Ali Rez, art director
Akash Goel/Ali Rez, creative directors
Jamil Akhtar/Noor Behram/Imran Arif Khan/Insiya Syed, photographers
Sana Nasir, illustrator
Saks Afridi/JR, artists
Qasim Nagori, retoucher
Zeeshan Perwez, editor
Zeepar, editorial company
Aamir Allibhoy, project director
Sohaib Zahid Umar, planner
Farooq Niaz/Ovais Suhail, producers
Faisal Durrani, project manager
Brave New Films, production company
18% Grey, post-production company
BBDO Pakistan, ad agency
Foundation for Fundamental Rights/Reprieve, clients

Not a Bug Splat 2:00 "Predator drone strikes in Pakistan have killed an estimated 3,500 people, a disturbing percentage of which have been innocent civilians, including more than 200 children. The Foundation for Fundamental Rights has been working to raise awareness of this crisis. Drone operators routinely describe their casualties as 'bug splats,' since viewing a human from far above gives the sense of an insect being crushed. Our strategy was to speak directly to drone pilots stationed remotely. A large-scale portrait of a child affected by an attack was laid on the ground, facing up in the heavily bombed area of Northwestern Pakistan. A drone camera could capture and transmit it to an operator's screen, thereby engaging them in a direct dialogue. The campaign was put online with the hashtag #NotABugSplat and an informational website. The poster was also designed to be captured by mapping satellites, to make the images a permanent part of the landscape."


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