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Dan Treichel, art director
Dave Canning, writer
Matt Egan, designer
Dave Canning/Dan Treichel, creative directors
Eric Kallman/Brandon Mugar, executive creative directors
Gerry Graf, chief creative officer
Jonathan Vingiano, technology director
Liz Bilinsky/Megan Elledge, assistant editors
Chris Franklin/Dave Madden, editors
Kris Kachikis, director of photography
Paolo Pellegrin, photographer
Ted Pauly, director
Grace Phillips, associate producer
Jennifer Gee, line producer
Cheryl Panek/David Thorne, executive producers
Carey Head, executive agency producer
Dave Madden, colorist
Furlined, production company
APM Music, music company
Barton F. Graf 9000, ad agency
350 Action, client

Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. So in order to increase awareness of climate change and its link to extreme storms, we petitioned the World Meteorological Organization to change its current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual policy makers who deny climate change. An online video drove viewers to climatenamechange.org, where the petition lived. Visitors could view an aggregated list of every policy maker in the United States who denies climate change and tweet at them directly. Visitors could also connect to Facebook from the site to see how many of their Facebook friends share a name with a current hurricane or tropical storm and drive them to the petition to save their name from being tarnished by a natural disaster. Posters featuring the damage from past storms, but with names of U.S. policy makers, furthered the message.


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