Galeb was one of the largest socialist factories of comfortable low-priced cotton underwear. Old-fashioned strict design had to be replaced. Executional guidelines were: comfort that provides fun! Shape: cubes that can easily form different shapes at the p.o.s. Colors: open and positive, attract attention and suggest unpretentious products. Logo: new sub-brand GLB was made clear and simple, approximating it with the young who prefer affordable product of equal quality to overpriced global brands.
