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Arron Egan/Jon Goldengay/Mark Thrush, designers
Dan Cornell, creative director
Bloom, design firm
Diageo, client
Guinness Extra Cold is (as the name states) an extra cold variant of the famous Guinness brand. A simple iconic identity was created with the boldness of Guinness and the visual wit associated with lager in the U. K. Maintaining the Guinness harp icon at its core and gently subverting it with the use of temperature-cues communicates the proposition and differentiates the product simultaneously.
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