Lechesan milk box | Communication Arts

Julio Gomez, designer/art director
Rodrigo Torres, creative director
J. Walter Thompson Colombia, ad agency/design firm
Incolacteos, client

Redesigned as part of the brand strategy to fight bigger brands, Lechesan's package needed something appropiate for a milk, but fresh and unconventional. Typography, and the use of color and shapes were very important in creating this feeling.

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